Typography is a critical component that has a big impact on the appearance, feel, and usability of your website yet is frequently disregarded or even neglected in web design. So why is picking the appropriate typefaces so crucial? Just a quick aside: typeface is the proper term, whereas font only refers to a set of glyphs inside a specific typeface. Arial or Georgia, for instance, are fonts, and inside each of those types is a bold, light, or extra-bold font.
First, typography can affect how readable a website is. Is it simple to read your text? Visitors won’t stay on your website for very long if they have to squint their eyes; they will leave and never return. If visitors need to use a magnifying glass to view your text, is the font size large enough? Additionally, the typeface must be readable on desktop and mobile devices.
Second, typography has a direct impact on the tenor and atmosphere of your website. Additionally, it must be in keeping with your brand’s values and convey the appropriate message. It should also be relevant for your sector. For instance, a calligraphic typeface would feel out of place on a financial website and is quite unlikely to be used there. But a website for a beautician or makeup professional would look great with that typeface.
The typography should be the same throughout the website and other parts of the brand. Additionally, since you can’t just pick fonts at random, you must understand how to pair them. For instance, sans-serif fonts read well on computer screens and are suitable for body text, whereas serif fonts are appropriate for headlines. The idea is that you should only use two different typefaces; any more would be too much and unappealing.
To sum up, typography is important and should be taken into account before creating a website. It affects the website’s overall appearance, readability, and uniformity. Additionally, it would demonstrate whether or not your website is professionally developed.